Nonprofit Training - Positioning for Success: How 2026 Tax Changes Can Fuel Your Marketing

Session Facilitator: Micholyn Fajen, Fajen Consulting

Building on Lynn Gaumer’s New Tax Law: What’s Staying, What’s Changing and What It Means for You session, Micholyn Fajen, founder and chief marketing executive with Fajen Consulting will show you how the upcoming 2026 tax changes can shape donor behavior—and how to use that insight to strengthen your marketing. 
You’ll learn: 

• The impact of the new law on four key donor segments 

• Which messaging strategies and channels work best for each group 

• Practical resources to create your own tax-aware donor communications plan 

You’ll also have the opportunity to ask questions and get practical advice to help your organization turn policy changes into fundraising opportunities. 

If you have any questions, please email Barb at hobson@desmoinesfoundation.org.

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