Giving Tuesday: Strategies for Your Campaign

Nov. 3, 2022

Giving Tuesday is right around the corner and now is the time to be making plans for how your organization can maximize current and new supporters for a big impact!

Historically held the Tuesday after Thanksgiving, Giving Tuesday is a day for organizations to promote generosity all over the globe. As you work to create your Giving Tuesday plan, we're here to help! We've compiled a list of resources that will help you strategize how to reach new donors, reengage current donors, raise awareness and meet your fundraising goals.

Giving Tuesday Nonprofit Training

Watch this virtual training to hear from Habitat for Humanity, MercyOne Des Moines Foundation, and the Community Foundation about their plans for Giving Tuesday, and ideas you can implement for your own organization.

Follow along with the presentation here.

GIVEdsm

One of the many tools we have to support our passionate local nonprofit community is GIVEdsm.org. From program support to capital campaigns, GIVEdsm can serve as an online resource providing the opportunity to share your needs with a community interested in giving.

If you do not already have a profile, visit GIVEdsm.org and click on ABOUT GIVEDSM to get started. Once you have a profile, be sure to add your current funding needs. After your project is listed, use this GIVEdsm Canva template to raise awareness on social media!

Additional Resources

• Network for Good Giving Tuesday Toolkit & Planning Guide
• #GivingTuesday graphics, stock images, and logos
• Canva for Nonprofits
• Text-to-Give tools for nonprofits
• 5 Tips for Success from Giving Tuesday’s Chief Data Officer
• 6 Ways to Launch a Giving Tuesday Matching Campaign
• The 3-Month Giving Tuesday Checklist for Nonprofits

We can't wait to see the incredible ways the local nonprofit community continues to make a big impact this Giving Tuesday! If you have any questions as you plan your strategy, reach out to the Community Foundation Marketing Team.